Free SaaS Churn Tools
Churn is the silent killer of SaaS growth. Use these free calculators to understand your retention, measure revenue impact, and benchmark against industry standards.
Why churn matters
In a subscription business, revenue depends on customers renewing month after month. Even a small increase in churn can offset strong new customer acquisition and stall growth. Understanding your churn rate — and the revenue it represents — is one of the most important metrics for any SaaS business.
These tools help you calculate your churn rate, understand its financial impact, measure customer lifetime value, and benchmark yourself against similar businesses.
Churn Calculators
Four free tools to understand and reduce your churn.
Churn Rate Calculator
Calculate your monthly or annual customer churn rate. Understand how many customers you're losing and what it means for growth.
→CalculatorRevenue Lost to Churn Calculator
See exactly how much MRR you're losing each month to churn. Understand the real financial impact of customer cancellations.
→CalculatorSaaS LTV Calculator
Calculate customer lifetime value based on your ARPU and churn rate. Know how much each customer is worth to your business.
→BenchmarkSaaS Churn Benchmark Tool
Compare your churn rate against industry benchmarks by sector and company size. See how you stack up.
→Churn FAQs
Common questions about SaaS churn and retention.
What is SaaS churn rate?
Churn rate is the percentage of customers (or revenue) that cancel or fail to renew in a given period. For example, a 5% monthly churn rate means you lose 5 out of every 100 customers per month.
What is a good churn rate for SaaS?
For B2B SaaS, a monthly churn rate below 2% is generally considered good. For SMB-focused products, 3–5% monthly is more typical. Enterprise SaaS often targets below 1% monthly churn.
What is the difference between customer churn and revenue churn?
Customer churn measures the percentage of customers lost. Revenue churn (or MRR churn) measures the percentage of monthly recurring revenue lost. Revenue churn can be negative if expansion revenue exceeds churned revenue.
How does churn affect LTV?
Churn directly reduces customer lifetime value. A lower churn rate means customers stay longer and generate more revenue over their lifetime. Even a small reduction in churn can dramatically increase LTV.